The 525-crore investment is like a turbo boost for Classic Legends, the custodians of some of the most beloved motorcycle brands in history. If there’s one thing we know about the motorcycle world, it’s that the classics never go out of style. And Mahindra seems to agree, putting its money where its gears are. The auto giant is gearing up to drop a whopping 525 crores into the lap of Classic Legends, and it’s got enthusiasts revved up about the future of iconic brands like Jawa, Yezdi, and BSA.
Mahindra and Mahindra is throwing some serious cash – we’re talking about a whopping 525 crores – into their Classic Legends unit. You know, the one that owns cool two-wheeler brands like Jawa, Yezdi, and BSA. Now, buckle up because this is just the beginning. Classic Legends is gearing up to roll in a jaw-dropping 875 crores over the next three years. And get this, not all of it is coming from Mahindra’s pockets; other investors are chipping in too. It’s like a big financial party!
So, what’s the deal, you ask? Well, Classic Legends wants to up its game in the premium motorcycle scene in India. They’re feeling the heat with heavyweights like Harley Davidson and Triumph stepping into the ring. It’s a bit like a two-wheeler showdown with homegrown champs Hero MotoCorp and Bajaj Auto. Mahindra’s not just revving the engine; they’re ready to roar in the competitive world of cool bikes!
What is Classic Legends
More Read
Classic Legends refers to a company that focuses on the production and marketing of classic motorcycles. Classic Legends Pvt. Ltd. is an Indian company that has been involved in the revival of iconic motorcycle brands. Its notable projects has been the revival of the Jawa, Yezdi and BSA brands. Classic Legends has reintroduced the Jawa, Yezdi and BSA motorcycles in the Indian market, blending the classic design elements with modern technology. These motorcycles aim to capture the nostalgia associated with the brand while meeting contemporary performance and quality standards.
Why Mahindra is reviving the Classic Legends
Guess what? Mahindra and Mahindra, the SUV maker with beasts like Thar, Scorpio, and XUV700, dropped a bombshell in their exchange filing on Wednesday. Brace yourself for this – they’re pumping up the volume with an investment play in Classic Legends, a brand they’ve got a 60% stake in. Yep, Classic Legends is the brainchild of Mahindra, breathing new life into iconic bike names like Jawa, Yezdi, and BSA.
Hold onto your helmets because the big M&M is splashing the cash to the tune of undisclosed crores. Classic Legends is getting a facelift, folks! Mahindra spilled the beans that this hefty investment is all about cranking up the cool factor in the premium motorcycle game in India. It’s like they’re saying, “Move over, rivals, we’re taking the front seat!”
But here’s the kicker – Mahindra’s keeping tight-lipped about the investor squad. Secret society or just building suspense? Your guess is as good as mine.
Classic Legends, the mastermind behind the resurrection of iconic two-wheeler legends like Yezdi and Jawa, pulled off some serious magic. Picture this: Yezdi made a grand comeback last year, strutting in with not one, not two, but three shiny new motorcycles – the Adventure, Scrambler, and Roadster.
Now, let’s talk money. The Yezdi Adventure hit the streets with a price tag of 1.98 lakh (ex-showroom). The Scrambler wasn’t far behind, flaunting a cool 2.05 lakh (ex-showroom), while the Roadster joined the party at 2.10 lakh (ex-showroom). It’s like Classic Legends rolled out the red carpet for these babies!
But here’s the twist in the tale – despite their best efforts, Classic Legends couldn’t quite hit the success jackpot enjoyed by the Royal Enfield cool kids. You win some, you lose some, right?
What are the Challenges faced by Classic Legends?
Here’s the lowdown on the premium motorcycle scene in India – Royal Enfield, the cool kid on the block owned by Eicher Motor, is basically running the show. They just dropped the mic with the launch of the new Himalayan motorcycle, turning heads left and right.
But wait, there’s more! Harley Davidson, the comeback king, re-entered the Indian market with a bang. Their X440 motorcycle, a love child with Hero MotoCorp, hit the streets earlier this year. And guess what? It’s not just any Harley; it’s the most budget-friendly one you can snag in India. Brace yourselves for the price tag – it’s dancing between 2.29 lakh and 2.69 lakh (ex-showroom). Talk about bringing Harley to the masses!
Similarly, Triumph Motorcycles shake hands with Bajaj Auto to manufacture the most budget-friendly motorcycles in India to capture the premium segment of motorcycles. They launch two lineups, i.e., the Triumph Speed 400 and the Triumph Scrambler 400X. The price tag is between 2.33 lakh and 2.63 lakh (ex-showroom).
Conclusion
Mahindra’s infusion of Rs 525 crore into Classic Legends marks a pivotal moment in the evolution of iconic motorcycle brands. The strategic allocation of funds across technology, research, and production positions Jawa, Yezdi, and BSA for a triumphant resurgence. As industry dynamics shift in response to this bold move, the motorcycle landscape is set to witness a renaissance, with Mahindra steering the course toward a future where classic meets cutting-edge.
As the wheels of investment start turning, the future looks promising for Jawa, Yezdi, and BSA enthusiasts. Mahindra’s 525-crore commitment is more than just financial; it’s a pledge to preserve and elevate the legacy of these timeless brands. So, gear up, because the classic legends are about to hit the road with a roar that will be heard for generations to come.
